Evan Atkins_COM322_Portfolio

This personal resume was designed with the idea of refined professionalism in mind. The colors, logo, lines, and corners all work together to create an order and design associated with professionalism. This resume has already seen success, impressing a non-profit organization and getting call-backs. 

As a flier with a borrowed/swapped topic of interest, this design has done very well in terms of communication - viewers report gaining a quick understanding of the subject matter - and reception. From the content, to the graphics, to the colors themselves, every element works in harmony to communicate the message of equality.

One of a three-part brochure set for Buffalo, NY sports teams, this design has received positive feedback from peers and sports fans as being visually organized and cohesively designed, strong in terms of communicating it's message and driving the viewer to the website, as well as being locally relevant and timely.

A color and black-and-white logo for a local (WNY) woodworking business. This logo has received positive feedback for being well scalable, having its message-content easily discernible, and for accurately representing the business as a whole. The colors, shape, font, and organization represent an older style of craftsmanship where the products are handmade and the logo-type emphasizes the "realness" of the products and materials to an audience that is fed up with cheap, fiber-board furniture. 

Business card for Evan J. Atkins woodworking business. Clean and simple is a powerful statement for an old-world-style business. Finding the perfect balance between modern and old-fashioned is difficult in the woodworking industry, as there are many pre-conceptions regarding quality of products that are associated with modern woodworking, yet this design matches a modern font to an classic logo design and strikes the balance between expressing quality and modernism. 

As a personal/professional postcard, this design accommodates a large amount of descriptive text, in addition to a personal photo, logo, and an arrow graphic in a well-flowing arrangement. From the pose of the subject, to the progressive logo and the arrow pointing to action, this postcard communicates an energetic professionalism about the subject. The pointing arrow, the dark line leading off the page, and the color gradient pushed to the right side all communicate solidity, dependability, action, and professionalism. There are a number of personal touches, with the logo and the pose, that make this a very memorable postcard.